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Title: On Curbing the Diffusion of Misinformation  

2017-11-24 09:58:24|  分类: Network Science |  标签: |举报 |字号 订阅

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Title: On Curbing the Diffusion of Misinformation 

Abstract: How can we stop the spread of misinformation? Part of that question implies that we have reason to be concerned about audience encounters with misinformation in the United States and around the world. Perhaps less obvious in that question but nonetheless crucial is exactly what spreading entails, including processes of human decision-making and behavior. Although automated social media accounts (or bots) discover and repost false material online and algorithm-based approaches to countering misinformation offer some potential for remedy, the problem of misinformation spreading via electronic media outlets and through social networks is attributable to human behavior. Southwell will discuss human vulnerability to misinformation and the implication of our psychology and social structure for efforts to eliminate misinformation from popular discourse. 

 

12:45 Gross 230E, Lunch served…




Brian G. Southwell
Program Director, Science in the Public Sphere


EDUCATION
PhD, Communication, University of Pennsylvania
MA, Communication, University of Pennsylvania
BA, Rhetoric and Communication Studies/Government, University of Virginia.
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Press Inquiries
To request an interview, contact our Media Relations team.
+1 919 541 7340 news@rti.org
EXPERTISE
Mass media effects
Campaign measurement and evaluation
Social networks, information sharing and referral
Communication and aging
Zika virus
Brian Southwell, PhD, is an expert in communication and human behavior and a senior research scientist in the Center for Communication Science at RTI. His large-scale evaluation work has spanned behaviors and audiences, including cancer prevention and screening promotion efforts, national campaigns to discourage drug and tobacco use, efforts to bolster television news coverage of science, and various state-level campaigns. He also has studied public understanding of energy and related topics, as well as social networks and popular understandings of health.
 


Southwell's extensive background in communication and human behavior has allowed him to take on a leading role in our Zika virus initiatives. In an effort to examine public attitudes and perceptions concerning the virus, he is leading a study in Guatemala to understand how the public views the Zika virus and explore how to prevent transmission.

Southwell is also an adjunct professor with Duke University, where he is affiliated with the interdisciplinary Duke University Energy Initiative. In addition, he has served since 2011 as research professor at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication and is an adjunct associate professor with UNC's Gillings School of Global Public Health.

He served almost a decade at the University of Minnesota prior to these appointments, most recently as a tenured associate professor and director of graduate studies in the School of Journalism and Mass Communication, and has worked for a variety of nonprofit and government organizations.

He also now hosts a radio show on WNCU-FM “The Measure of Everyday Life: Stories from Social Science.” The show airs on Sundays at 6:30 p.m. and focuses on people, perceptions and human behavior.

Southwell's award-winning research and theoretical contributions appear in more than 90 journal articles and chapters. In 2013, he published the book Social Networks and Popular Understanding of Science and Health. He has served as senior editor for Health Communication and as a member of seven other editorial boards, including Communication Research and Public Opinion Quarterly. He also published the book Innovations in Home Energy Use: A Sourcebook for Behavior Change in 2016, and Misinformation and Mass Audiences, which he has coedited, is forthcoming from University of Texas Press in January 2018.

Publications

Perceived support from a caregiver's social ties predicts subsequent care-recipient health

2017
Journal Article
The persistence and peril of misinformation: Defining what truth means and deciphering how human brains verify information are some of the challenges to battling widespread falsehoods

2017
Journal Article
Perceived support from a caregiver’s social ties predicts subsequent care-recipient health

2017
Journal Article
Frequency and Content of Conversations about Pictorial Warnings on Cigarette Packs

2017
Journal Article
View all publications for this expert
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